One person is responsible for your data: me
TrueCount, this site and its tracking checks, is run by Andrii Duhin (אנדריי דוגין), a registered business in Israel (Osek Murshe), based in Givatayim, Israel. I’m the controller: the person who decides what is collected and why.
For anything about your data, write to andy.d.marketer@gmail.com.
When you write to me, I keep only what the check needs
You reach me on WhatsApp or by email. From that conversation I keep:
- your store URL;
- the phone number or email address you wrote from;
- your name, if you give it;
- anything else you choose to put in your messages, such as your calculator result.
What I don’t collect: anything about your store’s visitors or customers. The free check is done from the outside. I open your store like any visitor would and look at what your pages send to Meta and Google. If you hire me for a fix, you give me access in your own accounts, and you remove it when the work is done.
Why I need it: to run the check and send you the result. If you go ahead, also to send you a fixed price, do the work and invoice you.
Do you have to give it? No. It’s up to you. Without your store URL I can’t run the check, and without a phone number or email I have nowhere to send the result. That’s the only consequence.
No marketing messages unless you agree in writing
I write to you about the check you asked for, and that’s it. Anything else, such as news or offers, only if you agree in writing. Reply “STOP” at any time and all messages end.
Your calculator numbers stay in your browser
The site saves a few small items in your browser’s own storage for this site (localStorage and sessionStorage). They aren’t cookies, and they’re never sent to me or anyone else on their own.
| Item | What it holds | How long |
|---|---|---|
consent_v1 | Your cookie choice and the date you made it | Until you clear your browser data |
theme | Light or dark theme, if you picked one | Until you clear your browser data |
langbar_closed | That you closed the banner offering the Hebrew site | Until you clear your browser data |
ad_calc | The numbers you typed into the calculator | Until you close the tab |
store_url | The store URL you typed | Until you close the tab |
selfcheck_n | How many signs you ticked in the self-check | Until you close the tab |
src_code | The campaign code from the link you arrived by (its utm_campaign value) | Until you close the tab |
exit_shown | That the “before you go” box was already shown | Until you close the tab |
The first three live in localStorage and stay until you clear them in your browser settings. The rest live in sessionStorage and disappear when you close the tab.
What goes into a WhatsApp message
These items reach me only if you press a WhatsApp button. The button opens WhatsApp with a ready message: a greeting, your store URL, your calculator result and self-check count if you used them, and a short code that tells me which language version of the site, or which campaign link, you came from. WhatsApp shows you the full text first. You can edit or delete any line, and nothing is sent until you press send.
The ready message travels inside the WhatsApp link (wa.me), so WhatsApp receives that text when the link opens.
Analytics and ad cookies stay off until you choose
The site uses Google Consent Mode v2 (the way Google tags respect your cookie choice). Before you choose, all four of its signals are set to denied: analytics_storage, ad_storage, ad_user_data and ad_personalization. They’re updated only when you press Accept all or Reject all, or pick categories under Choose and save. Rejecting takes the same one click as accepting.
Measurement runs through Google Tag Manager (GTM, a Google tool that loads measurement tags). GTM loads only when a container ID is set up for this site, and its tags then follow Consent Mode.
- Analytics (Google Analytics): only after you accept analytics can cookies such as
_gabe set. - Advertising (Google Ads, Meta): only after you accept advertising can cookies such as
_gcl_*(Google Ads) and_fbpor_fbc(Meta) be set.
Until you accept, none of these cookies are set. When GTM is running, Google tags can still send basic signals without cookies, such as a page view with your consent status, which Google uses for modeling. Ad click identifiers are removed from those requests.
Fonts and the site’s own scripts are hosted on this site. There are no calls to Google Fonts. The only outside script is Google Tag Manager, when it’s set up.
You can change your choice at any time. Want to verify all this yourself? The Open check on the home page shows you how.
Events the site records
The site writes events to its dataLayer (a list inside the page that measurement tags read). Without GTM, the list stays in the page and goes nowhere. With GTM, tags can read it under the consent rules above. This is everything it records:
| Event | When | What it contains |
|---|---|---|
cta_click | You click a link that moves you around the site | Which link, page language |
calculator_start | You start using the calculator | Which calculator (Meta or GA4) |
calculator_complete | You get a calculator result | Which calculator and the final ratio. Never your numbers. |
selfcheck_complete | You get a self-check verdict | How many signs you ticked |
whatsapp_click | You press a WhatsApp button | Which button, page language, whether a calculator result exists |
email_click | You click the email address | Where on the page, page language |
lang_switch | You switch language | From which language to which, and which link |
exit_intent_shown | The “before you go” box opens | Page language, whether a calculator result exists |
consent_update | You make a cookie choice | Analytics yes or no, advertising yes or no |
No event contains your store URL, your phone number or your email.
Server logs
Like any website, the host that serves these pages may keep standard access logs: IP address, browser type, the page requested and the time. [FILL: hosting provider and how long its logs are kept]
Every use of your data has a legal basis
If the GDPR (the EU’s data protection law) applies to you, these are the legal bases I rely on.
| Purpose | Legal basis |
|---|---|
| Running the free check and replying to you | Steps you asked for before a possible contract (Art. 6(1)(b) GDPR), and my legitimate interest in answering questions about my services (Art. 6(1)(f)) |
| Paid work: the quote, the fix, the handover | Performing our contract (Art. 6(1)(b)) |
| Invoices and accounting records | My legitimate interest in meeting my duties under Israeli tax law (Art. 6(1)(f)) |
| Analytics cookies | Your consent (Art. 6(1)(a)) |
| Advertising cookies | Your consent (Art. 6(1)(a)) |
| Remembering your cookie choice, theme and closed banner | Strictly necessary to show you the site the way you set it; my legitimate interest (Art. 6(1)(f)) |
| Messages beyond your check, such as news or offers | Your written consent (Art. 6(1)(a)) |
I don’t make decisions about you by automated means.
Kept up to 12 months after we last talk, sooner if you ask
I keep your messages and contact details for up to 12 months after our last contact, then delete them. Ask, and I delete them sooner.
If you become a client, invoices and the records tax law requires are kept for as long as Israeli law requires.
In your browser, sessionStorage clears when you close the tab, and localStorage stays until you clear it. Cookies set by Google and Meta follow their own lifetimes, and you can delete them in your browser at any time.
Nobody buys your data. Only the tools we talk through see it.
I don’t sell your data, and I don’t pass it to anyone except the providers needed to talk to you and run this site:
- WhatsApp (Meta), when you write to me there;
- Google, when you write by email (Gmail), and Google Analytics and Google Ads, if you accept those cookies;
- Meta, if you accept advertising cookies;
- the company that hosts this site: [FILL: hosting provider].
Each of them handles data under its own privacy policy. I would also share data if the law required me to.
Your data goes to Israel, which the EU recognizes as adequate
I work from Israel, so what you send me is handled there. The European Commission has recognized Israel as providing an adequate level of protection for personal data transferred from the EU by automated means (Commission Decision 2011/61/EU).
You can see, fix or delete your data at any time
You have the right to:
- Access: get a copy of what I hold about you.
- Rectification: have wrong or incomplete data corrected.
- Erasure: have your data deleted.
- Restriction: have me pause using it while we sort out a question.
- Objection: object to any use based on my legitimate interest.
- Portability: get the data you gave me in a common file format.
- Withdraw consent: change your cookie choice with the Cookie settings button, or reply “STOP” to my messages. Withdrawing doesn’t affect what happened before.
- Complain: to the data protection authority where you live or work, or where you think the problem happened. In Israel, that’s the Privacy Protection Authority.
To use any of these rights, email me. Mention the phone number or email you wrote from, so I can find your messages. I may ask you to confirm it’s you before I act.
This site is for businesses, not children
The service is for store owners and agencies. It isn’t meant for children, and I don’t knowingly collect their data. If you think a child has sent me personal data, tell me and I’ll delete it.
If this policy changes, the date at the top changes too
When I update this policy, I change the date at the top of this page. In Israel? The Hebrew version is written for the Israeli Protection of Privacy Law: מדיניות פרטיות.
Here for the free check? It needs only your store URL.
Send my store URL