For online storesFree tracking checkNo passwords
When tracking counts sales twice, or misses them, your ads optimize toward the wrong number. Send me your store URL on WhatsApp. Within 24 hours you get two screenshots: what your store sends, and where it breaks.
Free, no stringsChecked from the outsideShopify, WooCommerce, BigCommerce, Wix
01 Calculator
Takes a minute. Use the same 28 days for every number. Your numbers stay in this browser tab; this site’s analytics records only the final ratio.
Don’t know your numbers? Check the 4 signs instead
Your result
Fill in your numbers. You’ll see how far Meta or GA4 is from your real orders, and what the gap is worth.
No numbers handy? Four signs you can check without them.
Go to the self-check02 Self-check
Select the ones that are true for your store. You can spot each in about a minute, no tools needed. Even one is reason enough for a free check.
Want to see how one sale gets doubled, or lost?
Follow one order03 How it breaks
Follow order #1042 on its way to Meta and Google. Whoever runs your ads, this is the plumbing underneath them, and it can easily end up as nobody’s job.
Store 1Example
Step 1 · The sale
One real sale. Meta and Google should each count exactly one.
Store 1Meta —Google —
Step 2 · Counted twice
Your Pixel sends a Purchase event from the browser. A Conversions API connection, set up through an app or on a server, sends the same purchase again from a server. Meta merges the two into one sale when both carry the same event name and the same event_id (a shared ID for that one order), within 48 hours. Without that match, Meta says you may see artificially high conversion numbers.5
Store 1Meta 2Google 1
Step 3 · Lost at checkout
The customer pays on PayPal or a hosted checkout and never comes back to your thank-you page. In a browser-only setup, the purchase tag never fires.
Store 1Meta 0Google 0
Step 4 · Lost to the banner
Declining cookies is the visitor’s right. But if Consent Mode is set up wrong, tags stay silent even after people accept, and Google gets no signal to model from.
Store 1Meta 0Google 0
Step 5 · After the fix
Browser and server send the same event_id, so Meta keeps one. GA4 gets the purchase with its value and items. Consent Mode follows each visitor’s choice.
Store 1Meta 1Google 1
Which of these is happening in your store? I’ll tell you within 24 hours.
Send my store URL04 Why now
None of these needed a mistake on your side, and each one can change what your platforms count. Two apply only to Shopify stores.
It copies the events your Pixel already sends through a server connection. One more source to line up with whatever you run today.3
Google said the Google signals switch in GA4 no longer decides this. If your banner leaves ad consent denied, it limits what Google Ads can measure.6
For stores on the Google & YouTube app. Google warns that leftover Google tags, including ones in Tag Manager, can cause duplicate tracking.7
Google tags added the old way (checkout.liquid, Additional scripts) don’t work on the new pages. If your Google Ads conversions have looked off since late August, start here.8
Black Friday is Friday, November 27. Cyber Monday is November 30.9
05 What you get
Two screenshots and one line about money, in plain English. Both screenshots below are made-up examples that show the format.
| Event | Source | event_id | value |
|---|---|---|---|
| PageView | browser | — | — |
| AddToCart | browser | — | 86.00 |
| Purchase | browser | missing | 86.00 USD |
| Purchase | server | missing | 86.00 USD |
Plus one line · Example
“Meta is learning from 149 purchases with no matching order, about 41% of its purchase signals. Fixing the Pixel and Conversions API: $350 fixed, 2–3 days.”
Want these two screenshots for your store?
Get my screenshots06 How it works
No logins, no passwords. I check from the outside, like any visitor would.
What’s broken and what it costs. If it needs a fix, you get one fixed price.
You add me as a user in your own accounts (GTM, Events Manager, GA4) and remove me when we’re done. I fix, place one test order and send a one-page summary of what changed.
If something I set up stops working in the two weeks after handover, I fix it at no charge.
I never touch your campaigns, budgets or creatives. Only the tracking.
Step one takes 30 seconds.
Send my store URL07 Pricing
No hourly billing. After the free check you get one exact price for your store.
$600 one-time
The Meta fix and the GA4 + Google Ads fix, plus Consent Mode v2. Bought separately, those two fixes alone come to $650–750.
$0
Two screenshots and one line on what it costs you.
$250
A one-page report: what share of your real orders each platform sees.
Counts toward any fix within 30 days.
$300–400
One Purchase per order, deduplication with event_id, hashed email and phone, a test order.
In a Meta experiment, advertisers with a Conversions API setup for web events saw an average 17.8% lower cost per result than those without it.12
$350
A purchase event with items and value that match your orders. Google Ads conversion with Enhanced Conversions.
$350–500
Consent Mode v2 that doesn’t silence analytics, tracking across to your payment page, form events.
$1,500–2,500
GA4, Meta Conversions API and Google Ads run through one server on your own domain, instead of only in the visitor’s browser. Built on server-side GTM (Google Tag Manager running on a server) and hosted on Stape, a service that runs these servers. More resilient to ad blockers.
Prices in USD. Where there’s a range, the exact fixed price comes in writing after the free check, before any work starts.
The paid audit counts toward the fix if you go ahead within 30 days.
Start with the free one. You’ll know if you need anything else.
Get my free check08 Guarantees
01
The check is freeNo card, no call, no follow-up spam. You get the screenshots either way.
02
One fixed priceWritten down before any work starts. No hourly billing, no surprise invoices.
03
14 days of free fixesIf something I set up stops working in the two weeks after handover, I fix it at no charge.
04
If it’s all fine, I’ll say soIn two lines, with no sales pitch. Not every store needs a fix.
Nothing to lose but 30 seconds.
Get my free check09 After the fix
Platforms change their rules every few months, and tracking breaks again without anyone making a mistake. Here’s what changed in 2026, and what’s already scheduled.
A new way to send server events, next to the ones you may already have.3
Google said the Google signals switch in GA4 no longer decides this.6
Google tags added the old way (checkout.liquid, Additional scripts) don’t work on the new pages.8
Existing ones keep running, for now.13
Announced, not yet dated.6
Tracking apps that still rely on them go quiet that day.13
10 Who checks
I ran paid ads on Meta, Google and TikTok for four years, with about $550k in budgets, before I moved to tracking. On the advertiser side I saw what broken data does to a budget: the algorithm chases purchases that never happened.
Here my job is tracking only: making sure your platforms see what actually happens in your store. I don’t touch your campaigns. I work in English, Hebrew and Russian, mostly in writing, over WhatsApp and email.
Where I am, honestly
I’m at the start, so there are no testimonials or client logos here yet. The first stores I work with get a starter price in exchange for a short case study. Ask me about it on WhatsApp. Until then, judge me by the free check, one fixed price in writing and 14 days of free fixes.
Prefer to ask something first? Go ahead.
Message me on WhatsApp— Results
11 Open check
A tracking specialist’s own site should pass the test. Here’s how to check it in two minutes.
Chrome or Edge: press F12, or ⌥⌘I on a Mac. Safari: turn on the Develop menu first.
dataLayer.You’ll see the consent defaults (all four ad and analytics signals “denied” until you choose) and every event this page has sent, such as cta_click, calculator_complete and whatsapp_click.
collect.Before you answer the cookie banner, Google requests carry gcs=G100: ads and analytics consent both denied.
Until you accept, there are no _ga, _gcl or _fbp cookies.
Now let me look at yours.
Check my store12 FAQ
No. The free check needs nothing: I look from the outside, like any visitor. For a fix, you grant view or partner access from your own accounts (GTM, GA4, Meta Events Manager) and remove it when we’re done. I send a one-page guide on how.
Your agency runs the ads. The tracking underneath can end up belonging to nobody, and an outside check is a second opinion from someone who isn’t grading their own work. Agencies can also hire me white-label (I do the work, their name goes on it): see For agencies.
No. Campaigns, budgets and creatives stay exactly as they are. I change only the tracking. After the fix, you can watch the test order arrive once in Events Manager and GA4.
Yes. Two screenshots with the broken parts marked, and one line in plain English on what it costs you. Every technical term comes with a one-sentence explanation.
Sending your URL takes 30 seconds; I do the rest. A fix takes 2–5 business days after access, and you don’t need to be on a call.
Then I’ll tell you so in two lines, with no quote attached.
Matching totals can still hide problems: purchases with no value, the wrong currency, duplicates that cancel out missed orders, or customer data that never reaches Meta. Checking costs you 30 seconds. If it’s all fine, I’ll say so.
Fair question. I’m new to tracking as a separate service, so there are no testimonials here yet. What I can show you: four years running paid ads with about $550k in budgets, a free check you can judge before paying anything, one fixed price in writing and 14 days of free fixes. You can also inspect this site’s own tracking in the open check above.
Compare it with your ad spend. The calculator shows how much of your Meta budget followed signals that don’t match your orders. The free check tells you whether you need a fix at all, and you get the exact price in writing before you pay anything.
Shopify, WooCommerce, BigCommerce, Wix and custom sites running Google Tag Manager.
For visitors in the EEA (the EU plus Iceland, Liechtenstein and Norway), Google requires you to collect consent and pass it on to keep using its measurement and remarketing features. Consent Mode v2 added two signals for this, ad_user_data and ad_personalization, in November 2023.14 I set Consent Mode up so tags respect each visitor’s choice. I’m not a lawyer, so the legal wording of your banner stays with you.
Givatayim, Israel. Yes: the work happens in writing over WhatsApp and email, so time zones rarely matter. I reply during Israel business hours and confirm timings with you in writing.
Didn’t see your question? Ask it on WhatsApp.
Ask on WhatsApp13 Send
The button opens WhatsApp with a ready message. If you used the calculator or the self-check, the result goes with it.
— Sources
Prices are my own. Calculator results come only from what you type. Screenshots and lines marked “Example” are made up to show the format.